ABOUT SAM GROUP
SAM Group is a women-led group of companies delivering integrated engineering, procurement, contracting, training, and business support solutions across Jordan and Palestine.

Our Mission
To deliver integrated engineering, procurement, contracting, training, and business support solutions with professionalism, quality, and integrity. We are committed to building trusted partnerships, delivering practical solutions, and creating lasting value for our clients, partners, and the communities we serve.
Our Vision
To become a trusted regional group recognized for excellence, innovation, and sustainable growth across diverse sectors. We aspire to be the partner of choice by delivering reliable solutions, fostering long-term relationships, and continuously expanding our capabilities to meet evolving market needs.

A Message from Our Group Managing Director
At SAM Group, we believe that sustainable growth is built through trusted partnerships, technical excellence, and people-centered leadership. Our commitment is to deliver practical solutions that create lasting value for our clients, partners, and the communities we serve. As a women-led group operating across Jordan and Palestine, we continue to grow by combining engineering expertise, operational excellence, and an unwavering focus on quality, integrity, and impact.
— Eng. Sami Afaneh
Group Managing Director
Our Core Values
Integrity
We conduct our business with honesty, transparency, and accountability, building trust through ethical practices and responsible decision-making.
Excellence
We are committed to delivering high-quality services and continuously improving our performance to exceed client expectations.
Innovation
We embrace new ideas, technologies, and practical solutions that create value and improve the way we serve our clients.
Reliability
We honor our commitments by delivering dependable solutions on time, with professionalism and consistency.
Collaboration
We believe strong partnerships and teamwork are the foundation of successful projects and sustainable growth.
Sustainability
We strive to create long-term value by supporting responsible business practices, community development, and environmental stewardship.
Client Focus
Our clients are at the center of everything we do. We listen, understand their needs, and deliver tailored solutions that create lasting value and trusted partnerships.
Continuous Improvement
We are committed to learning, adapting, and evolving. By embracing innovation, developing our people, and refining our processes, we continuously enhance the quality and impact of our services.